Instagram is taking a step towards e-commerce with brand new “Check-out” update

The platform just launched a new update that enables users to shop directly from their feed. While up until now shopping on Instagram could only happen through redirecting customers form a brand’s account to a website, now a purchase is literally just one click away for each potential customer.

After fine-tuning its targeting to a very high extend, Instagram has set for itself a new ambitious goal – to make an big step towards facilitating shopping. The new update makes it possible for users to buy products within seconds and it is entirely cohesive with the branded content strategy and product placement features’ implementation with previous updates. The update is also fully aligned with the announcement of the platform owner company, Facebook, that its future efforts will shall indeed include and be based on development on the areas of ecommerce and payments.   

Reportedly, the app has detected that about 130 million users on a monthly basis click on product tags on posts thus identifying great sale potential. 

The payment process from the new check-out update will be possible through a Paypal partnership and users will be processing their data through a very simple form directly from a post. The product to be bought shall be tagged and also available for purchase. All you are required to fill in is an email for processing the order and a payment method. More than 20 different brands, many of which – fashion retailers, are included in the feature update and their products will be available for purchase. For providing the medium for the sale process, Instagram will charge these retailers a fee to turn a profit.

It’s really curious to wait and see what results and customer feedback generated for this update will be. Thank you for reading, expect more Insta news.

But now, go Insta shopping and then come back here to share details and opinion on the experience with me in the comments below!

Source: The Verge, Ink, CNN

- Nicole

Колекция HM TV Moschino <3

Най-накрая тук и е още по-стахотна отколкото очаквахме! <3 Новата колекция на HM, разработена в колаборация с Moschino, е цветна, дръзка, щура, секси, рок (да, аз винаги намирам рок влиянието и асоциациите :D).

Колекцията беше официално обявена на популярния музикален фестивал Coachella, така че още от пролетта всички веднага луднахме, чакайки да я видим с нетърпение - е поне аз със сигурност. :D След прекрасните аутфити от подобния проект на HM с Balmain, сега бях много любопитна и не знаех какво да очаквам, защото знам, че HM винаги искат да надскочат себе си и да бъдат още по-оригинални.

Самото представяне на колекцията се проведе с бляскаво модно ревю в Ню Йорк и всички модели са в продажба от 8-ми ноември, можете да ги разгледате на официалния сайт на HM България :) Моделите представят микс от екстравагантна градска мода, еклектични смели бляскави материи, много кожа и трендове от 90-те. А това са общо взето моите любими неща <3

Честно казано, HM TV Moschino абсолютно успя да оправдае високите ми очаквания! Не само, че повечето артикули се разпродадоха още в първите часове – и онлайн, и офлайн, а и аз като по чудо толкова много да харесам почти всичко от една колекция, което не ми се случва често и бях супер впечатлена (последно ми се случи с колекцията на Dolce&Gabana от 2017 между другото)!

Наснимах някои интересни модели в магазина, но съвсем не успях хвана всичко, просто няма как, а и доста от нещата явно са се раззели направо като топъл хляб, а аз отидох в магазина привечер след работа. Но да, бях следила онлайн ъпдейтите цял ден хаха :D ;)

Надявам се статията да ви е харесала и нямам търпение да чуя и вашето мнение за новата колекция в коментарите! :)

- Никол

Brand new HM x TV Moschino collection 2019

It’s finally here and it's better than we expected it to be! <3 The new HM collection, created in collaboration Moschino is colorful, bold, wild, sexy, rocknroll  (yes :D I know I always the one finding rocknroll inspo & aesthetics in everything :D).

The new collection was announced as a project this spring during the Coachella music festival and we've been waiting for it impatiently ever since - well at least I surely have been :D After having seen the amazing Hm and Balmain collab I was very curious and didn't really know what to expect since HM are always trying to be better and more original and to surprise their customers even more with each new project.

We finally show the collection in a special runway show taking place in New York on 8th of November and all the items became available for online and offlin epurchase the same day - you can check out the official HM Bulgarian website :) All the clothes are a mixture of urban extravaganza vibe, eclectic and bold sequines and  textures, lots of faux learher and 90s trends. Well basically almost all I love is here <3

To be honest, the HM TV Moschino did more than fulfill my expectations! Not only did almost everything sell out in the forst few hours - both online and offline in stores - but I personally happened to like very much almost all the items which rarely happens and makes me feel really impressed (last time this happened was when I fell in love with the 2017 Dolce and Gabanna collection btw)!

I took some photos in store but there was no chance I manage to show you every piece because things were selling out like crazy and I visited the store after work. But I had beeen following all the online updates and was pretty wrll informed I shall say. :D

I hope you enjoyed this blog post and I can't wait to hear your opinion about the HM TV Moschino vollection in the comments below! :)

- Nicole

My new favorite place to shop - NYX Cosmetics

The first ever NYX Cosmetics store in Bulgaria, Sofia opened doors last month and it quickly became one of my favorite places to shop. With great affordable prices and amazing products that I’ve been dreaming of for so long, it sure couldn’t be any better. <3

I couldn’t attend the grand opening of the store since I was at work all day but I made sure to visit it as soon as I could in the weekend. And let me say my visit went very well and took more than an hour haha because I just fell in love with everything and couldn’t stop looking around.

Let’s start with the cool videos playing on the screens inside and outside the store that feature some super talented and Insta famous makeup arists for example my favorite girl Leigh Dickson. Next thing to mention – all the products were so cool and I swear I’ve never seen more shades of makeup ever in my life. Although I still haven’t tried as many as I would like to, I surely will so stay tuned haha.

I bought some very useful and quality products that you’ll see in the photos below. And I also got a contour palette as a present because there was a promo campaign after the opening of the store. I’ve never contoured before because I’m not really into that trend but I occasionally use the highlighters and I like them a lot.

Thank you for reading guys. :) I’d love to hear your opinions on the store so make sure you share them in the comments.

Also do you like NYX in general? What is your favorite NYX product? What other makeup and comsetic brands do you use?

- Nicole

5 идеи за коледен подарък за нея в последния момент

Коледа е вече почти тук! Тук е и напрежението, че трябва да купиш най-хубавите подаръци за близките си хора. Защото, когато става дума за жените в живота ти, това си е направо задължително. Но какво ако си прекалено зает/а или просто не успееш да намериш подходящия подарък? Тази статия е точно за теб и всички други отчаяно търсещи хубав коледен подарък в последната минута, ето няколко идеи, които ще ви спасят кожата. Обещавам, че дамите ще си харесат подаръците тази година. :)

#1 Парфюм

Винаги е добра идея да заложиш на големи марки и известни парфюми. Ако знаеш кои марки харесва човекът или какви аромати, ще ти бъде по-лесно. Ако не знаеш, винаги може да вземеш нещо ново или да попиташ в магазина за съвет.

Versace, Cerruti, Bulgari, Betty Barclay, Lanvin

#2 Бижу

Бижутата са винаги стилен подарък и е почти невъзможно да сбъркаш с тях. Най-хубаво е да вземеш комплект, защото така ще подариш едно перфектно допълнение към всеки тоалет.

Swarovski

#3 Дрехи

Знаеш какви цветове носи тя постоянно, така че изборът е сравнително лесен. От друга страна можеш да й вземеш коледен пуловер и ще бъде сладко и мило. 

H&M, Shein

#4 Гримове

Защо не й вземеш няколко червила или лак за нокти в различни цветове. Или още по-добре - потърси цял комплект, защото цената ще бъде по-изгодна.

Golden rose

#5 Сладко

Няма нужда да казвам, че шоколадът прави всичко по-хубаво. Е защо тогава да не го добавиш към подаръка си?

Lindt, Ferrero Raffaello

други трикове:

Добави роза

Независимо дали става дума за една роза или цял букет, винаги е хубаво да купиш цветя на дама.

Опакаовай добре и добави панделка

Последния завършек на хубавия подаръй е опаковката. Ако не те бива много, по-добре попитай персонала дали се предлага такава услуга или отиди в магазин/щанд за опаковане.

Надявам се да съм успяла да ви помогна в избора на хубав подарък. Благодаря ви, че прочетохте

статията и ви пожелавам прекрасни празници с любимите ви хора!

- Никол

ROSE GOLD + BLACK LACE OUTFIT

The hot weather cannot stop me from rockin' a cool outfit. I found out that a loose top is the perfect desicion for summer days, then I combined it with a black lace bralette for a trendier and chic look. It is an H&M crushed velvet strappy top in rose gold, yes! the colour that is all over the place this summer. I really love it and I actually bought so many rose gold things lately that I'm not sure if I'll even have the time to style and wear them all :D.

Top: H&M

Black Lace Bralette: ASOS

Lipsticks: Essence

Eyeliners: Essence, L'Oréal

Rings: H&M, Forever 21

Notebook: Moleskine

Soo let's take a closer look at this little arrangement. I added some jewelry because I simply can't go out without jewelry, it kinda has this magical power to make every look ten times better. I also made sure to show you the color of the top up close so I snaped a photo of the fabric.

Metallic necklace: H&M

Choker: Dollskill

Now let's get to the second part. Here you can see some of my fave makeup products right now and the rings I'm wearing basically on a daily basis. So I'm using eyeliners a lot and after years of trying out different products I realized that my favorite are liquid eyeliner pens. They are so easy to use and the aplication takes only a minute, plus that the coverage is great. I hate it so much when you apply your eyeliner and it turns out looking grayish and the coverage is not good, so annoying! But I managed to find products that are really good. I am using two eyeliners depending on what look I aim for and I have an Essence Super Fine Eyeliner Pen for precise thin lines and a L'Oréal Paris Super Liner Blackbuster Eye Liner for a thick bold cateye.

I couldn't pick which out of those lipsticks to wear because they're all in very similar shades so they're all here. :D These are Essence lipsticks btw, all in nude colours because I'm loving nudes this summer. And right next to them are some of my fave rings that I got from H&M and Forever 21. They're honestly so cute I that can't stop wearing them and they're different size so I can even stack them up.

Another thing I really wanted to show you is my moleskine because it's with me practically all the time so it's actually part of all my outfits :D. I am a singer and songwriter and make sure to always have somewhere to write down notes and ideas. So this buddy is my best friend and it's full of rockin' lyrics you'll soon hear because I'm already working on my debut album. So stay tuned. ;)

- Nicole

JULY FAVORITES

So now that July is over, it's time for taking a look at my fave things from last month. The weather was great and I got to spend lots of time strolling around town and shopping.

#1 Aaaand I finally found and bought a wrap choker and I have been in love with it eversince. I've seriously been looking for one in the past few months and I was very happy to find this cutie. It has two star pendants that are both classy and kinda playful so it actually fits my style very very well. So expect to see it a lot in my outfit Insta posts haha.

#2 The next fave of mine is my brand new set of makeup brushes! I just love them already and I've only had them for like two weeks. I found them absolutely accidentaly but they are really soft and high quality. My makeup surely looks like ten times better now. Happy! :D

#3 Another July favorite of mine surely is my new fragrance. It's a present from my mom and it's a Pur Blanca perfume by AVON. I have loved this scent for so long guys, I had one a couple of years ago, then got another one and soon it was my to-go perfume. It lasts really long and it's a floral fragrance great for summer.

#4 I also included here my new elastic telephone wire hand/hair band. I honestly don't know how exactly to call it so I used all the words I came up with. :D It's comfy, cute and easily goes as a bracelet. And if you suddenly decide that you want to put your hair up? Voila! you also have a hair tie.

#5 And last but not least, another one of my July favorites is a present form my bff. It's Treacle moon's Marshmallow Heaven hand cream. No need to say it smells like marshmallows :D. I haven't tried any other products from Treacle moon yet but I definitely will be in the future because they all just smell so so good. And I'll keep you updated of course.

Now it's your turn. Do you like these? And how about your July favorites? Can't wait to read about it in the comments below. :)

- Nicole

She's Metal AF ⚡️

So metallics are a huge thing now. I've personally always loved them so I am happy to have a chance to enjoy them this season.✨ I thought it would be useful to give you some simple yet cool ideas on how to add a touch of metallics to your style without overdoing it ( 'cause let's be honest it's hard to resist 😜) and without spending a fortune. We already saw the metallics rule the runway in the F/W '16 fashion shows by Dior, Prada, Versace, Balmain and many more. Now the craze is in full force and believe me if they all love it, darling you love it too.

Jacket: Tally Weijl

Necklace: H&M

Chain Necklace: Terranova

#2 The details make the whole picture great. Accessories are often what makes an outfit pop out and they definitely say I AM BOLD louder than anything else.

Heart shaped bag accessory: H&M

Perfume: Calvin Klein

Pendant: Bulgari

Rings: Orsay

Earrings: I have no idea 😄 They were a present by my mom

#3 Since it's getting kinda chilly outside I wanted to add something knitted and this super super soft pullover is just great. Also I love this type of black tops that are equally simple and sassy.

Both: Terranova

#4 And last but not least my favorite thing ever: eyeshadows! If you have never rocked metallic lids you haven't lived haha seriously try this out you'll get addicted. I added my two to-go ring sets here too because they look so cute with any nail polish color.

Eyeshadow pallete: H&M

Ring sets: H&M

Chain necklace: Terranova

Hope my tips and ideas were useful guys and remember: No matter if you choose to add a metallic accessory or a whole piece of clothing to your styling, everything from a phone case to a jacket will sure make you metal AF.

- Nicole