Instagram

Instagram is taking a step towards e-commerce with brand new “Check-out” update

The platform just launched a new update that enables users to shop directly from their feed. While up until now shopping on Instagram could only happen through redirecting customers form a brand’s account to a website, now a purchase is literally just one click away for each potential customer.

After fine-tuning its targeting to a very high extend, Instagram has set for itself a new ambitious goal – to make an big step towards facilitating shopping. The new update makes it possible for users to buy products within seconds and it is entirely cohesive with the branded content strategy and product placement features’ implementation with previous updates. The update is also fully aligned with the announcement of the platform owner company, Facebook, that its future efforts will shall indeed include and be based on development on the areas of ecommerce and payments.   

Reportedly, the app has detected that about 130 million users on a monthly basis click on product tags on posts thus identifying great sale potential. 

The payment process from the new check-out update will be possible through a Paypal partnership and users will be processing their data through a very simple form directly from a post. The product to be bought shall be tagged and also available for purchase. All you are required to fill in is an email for processing the order and a payment method. More than 20 different brands, many of which – fashion retailers, are included in the feature update and their products will be available for purchase. For providing the medium for the sale process, Instagram will charge these retailers a fee to turn a profit.

It’s really curious to wait and see what results and customer feedback generated for this update will be. Thank you for reading, expect more Insta news.

But now, go Insta shopping and then come back here to share details and opinion on the experience with me in the comments below!

Source: The Verge, Ink, CNN

- Nicole

Brand new HM x TV Moschino collection 2019

It’s finally here and it's better than we expected it to be! <3 The new HM collection, created in collaboration Moschino is colorful, bold, wild, sexy, rocknroll  (yes :D I know I always the one finding rocknroll inspo & aesthetics in everything :D).

The new collection was announced as a project this spring during the Coachella music festival and we've been waiting for it impatiently ever since - well at least I surely have been :D After having seen the amazing Hm and Balmain collab I was very curious and didn't really know what to expect since HM are always trying to be better and more original and to surprise their customers even more with each new project.

We finally show the collection in a special runway show taking place in New York on 8th of November and all the items became available for online and offlin epurchase the same day - you can check out the official HM Bulgarian website :) All the clothes are a mixture of urban extravaganza vibe, eclectic and bold sequines and  textures, lots of faux learher and 90s trends. Well basically almost all I love is here <3

fashion blogger blog style outfit outfits blonde blog blogger мода моден блог блогър hm tv moschino new designer collection
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To be honest, the HM TV Moschino did more than fulfill my expectations! Not only did almost everything sell out in the forst few hours - both online and offline in stores - but I personally happened to like very much almost all the items which rarely happens and makes me feel really impressed (last time this happened was when I fell in love with the 2017 Dolce and Gabanna collection btw)!

I took some photos in store but there was no chance I manage to show you every piece because things were selling out like crazy and I visited the store after work. But I had beeen following all the online updates and was pretty wrll informed I shall say. :D

hm tv moschino new designer collection fashion style  fashionblog fashionblogger мода блогър shop shopping
hm tv moschino new designer collection fashion style  fashionblog fashionblogger мода блогър shop shopping
hm tv moschino new designer collection fashion style  fashionblog fashionblogger мода блогър
hm tv moschino new designer collection fashion style sequins fashionblog fashionblogger мода блогър
hm tv moschino new designer collection fashion style  fashionblog fashionblogger мода блогър

I hope you enjoyed this blog post and I can't wait to hear your opinion about the HM TV Moschino vollection in the comments below! :)

- Nicole

Happy 1st birthday to AROCKCHICKLIFE.COM <3

On 20th of July was my blog's 1st birthday and I wanted to celebrate well. :) I reviewed all my blog posts, social media posts, reavaluated everything and made some plans for the future of my little space of Internet.

I also wanted to share my celebration with everyone around so I bought chocolates for my family, friends and colleagues, I dedicated a whole weekend to blog themed partying, I had a shopping spree (which I'll write a new blog post about very soon haha) and also wrote this article for you.

I'd love to mark my 1st year of blogging by sharing some facts about me and my life with you. And because the theme is 1 I will be sharing my 1 favorite thing in different categories.

 

1 favorite quote of mine: "Tell me, what is it you plan to do with your one wild and precious life?" - Mary Oliver. It's all up to us to do great things and to make our dreams come true. We should just be more focused and more brave. <3

1 favorite fashion decade of mine: the 50s. Have you seen Grease? Because if you have, you don't need no explaination :D Good Sandy, bad Sandy - both rocking amazing outifts. Everyone is stylish, everyone is following trends and you can mix chic with rock'n'roll which I love. 

1 favorite color of mine: Pink. I loved it as a kid, then I stopped, then started again in high school, then forgot about it again until millenial pink happened :D and now I'm in love with it again.

1 favorite fruit of mine: Apple. I think that's my all time favorite fruit since like forever, especially green apples.

1 favorite music album of mine: Definitely Maybe by Oasis. I love music, I listen to music all the time and I have looots of fave songs and albums. But this was the first time I learned a whole album by heart in like a day and the first time I was really influenced by an album creatively and it really is a big thing for me.

1 favorite song of mine: Heros by David Bowie. This tune is just amazing. You can play it on repeat for hours, for years and it won't get old. It's pure perfection.

1 favorite clothing item of mine: Dress. It's easy to style and could look both formal and super casual. I think this is the clothing item that gives you widest range of options for styling it and if you find the perfect black dress I swear coming up with outfits get's five times easier

1 favorite accessory of mine: A clutch. I'm not going anywhere without a pocket journal and lipstick so I value bags a lot. But let's be honest - the cutest bags of all are clutches, especially when in bright colors or cool prints.

1 favorite makeup product of mine: Lipstick. The most esential makeup product for me is lipstick. It gives you a great choice of colors and outlines the best feature of a person - their smile.

1 favorite fashion designer of mine: Ellie Saab. I have lot's of favorite designers and it was very hard for me to choose only one but her beautiful and almost magical collections are amongst the greatest things I've ever seen. Wearing a piece of art must be an incredible experience.

Tha's it for now guys! :) Hope you enjoyed this blog post, thank you for reading and supporting me throughout tis 1st year of blogging. See you ahead on this amazing journey and keep on chasing your dreams!

 

- Nicole

Alice, welcome to Dolce & Gabbana land (Milan fashion week S/S 2018)

alice dolce gabbana new collection mfw milano fashion week queen of hearts
Fragrances: Versace, Calvin Klein, Betty Berclay, Nine West  Nail polish: Golden Rose  Sunglasses: H&amp;M  Rings: H&amp;M  Bag: Michael Kors

Fragrances: Versace, Calvin Klein, Betty Berclay, Nine West

Nail polish: Golden Rose

Sunglasses: H&M

Rings: H&M

Bag: Michael Kors

Last Sunday Dolce & Gabanna's new collection blessed the runway at #mfw #Milanofashionweek in Milano with royalty vibes, bold prints, metallic elements and overall beauty. Not only did all the outfits look great, but all the details were breathtaking. So I can guarantee you we'll be having a red+gold+queen glam spring and summer of 2018.

Lace, embroidery, sequins and shiny jewelry were the signature characteristic accents of the new collection of the brand. Game card and royalty references were everywhere to be seen - from the runway stage design to the choice of hairstyles and makeup. Dolce & Gabbana rocked the social media game with the #DGQueenOf❤️ hashtag. I watched the whole show live on Instagram and I liked it so much that I seriously couldn't help but rewatch it like twice later haha :)

Here are some of my favorite looks although I can honestly say that all the outfits looked stunning.

Dolce&Gabbana Spring Summer 2018 Women's Fashion Show. #DGSS18 #mfw #DGQueenOf❤️

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Dolce&Gabbana Spring Summer 2018 Women's Fashion Show. #DGSS18 #mfw #DGQueenOf❤️

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Dolce&Gabbana Spring Summer 2018 Women's Fashion Show. #DGSS18 #mfw #DGQueenOf❤️ #DGLuciaBag

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Dolce&Gabbana Spring Summer 2018 Women's Fashion Show. #DGSS18 #mfw #DGQueenOf❤️ #lamoreèbellezza

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Dolce&Gabbana Spring Summer 2018 Women's Fashion Show. #DGSS18 #mfw #DGQueenOf❤️

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Looking back at today’s show #DGQueenOf❤️ #DGSS18 #mfw

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Dolce&Gabbana Spring Summer 2018 Women's Fashion Show. #DGSS18 #mfw #DGQueenOf❤️

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- Nicole